Hey all! Back with another Show and Tell, and I’m pretty excited about this one.
While I was researching helpful sales and marketing reports for Shopify merchants, I ran into this Shopify blog post: https://www.shopify.com/blog/customer-lifetime-value
It’s clear that Customer Lifetime Value is a super impactful, but sometimes overlooked
(and difficult to calculate) metric, so I made it into a recipe!
If you find the blog post intriguing and want to see your customers’ lifetime value for yourself, check out my recipe here: https://parabola.io/recipes/shopify-customer-lifetime-value-report
You can set it to run every week to make sure you’re properly forecasting the results of your marketing campaigns all while focusing on keeping your acquisition costs as low as possible.
Let me know what you think!
