Over the past year, we’ve received a lot of feedback on pricing from our (fantastic) customers. This feedback ranged from “it’s fine for now but I’m worried it’ll be unpredictable (and expensive) as we scale” to “I don’t understand it and therefore don’t know where to begin”.
As we set out to address this feedback, we started from first principles. Our goal has always been to make using Parabola as easy a decision as possible. The product should be simultaneously intuitive and powerful enough that if you know how to solve a use case manually, you already know how to solve it in Parabola. At the same time, the pricing should correspond to the value you’re getting such that you always feel like Parabola is paying for itself many times over. And overall, Parabola should enable you to explore, be creative, and iterate your way into building incredible things.
Based on your feedback, it was immediately clear our credit-based pricing didn’t meet those standards. The pricing model was so complicated it required an entire help doc to explain, some users felt they were underpaying while others were asked to pay a lot, and the constant fear of using credits inhibited creative exploration.
After dozens of one-on-ones with customers, we’ve come up with a new model that accomplishes a few key goals:
- When using Parabola for ad-hoc tasks, as long as you have an account you should be able to do as much work as you want without worrying about getting charged more. All of our new paid plans come with unlimited ad-hoc flows for each user.
- For scheduled flows (including those triggered by webhooks or inbound emails) you should know ahead of time how much they’re going to cost and that they can keep running indefinitely regardless of data size.
- The amount you pay should be correlated with the value you’re getting. If you’re just kicking the tires, you shouldn’t have to pay anything. Pricing should be very accessible to do some simple reporting, a bit more as you get into complex automations, and should scale predictably as use cases and users expand on your team from there.
- We firmly believe in providing the best possible product experience to you while also keeping your data private and secure. We don’t have any advertising on our site, we don’t sell any user data, and we spare no expense in building you the most powerful features we can. We also know how critical Parabola flows can be to your business, so we want to make sure we’ll be there for you for the long term. As a result, we have to make money to pay for all of that and we believe this new model is an extremely fair way of doing so.
For most of you, this change should feel like a welcome relief of predictability, more features, and permission to go wild with creativity. I’m excited to hear your feedback!
However, I also realize that some of you have become comfortable with the old pricing and are unsure what to make of this. I’m excited to hear your feedback as well! Our fantastic customer team is more than happy to get on a call to talk through your use cases, make sure you’re getting the most value for your money, and overall figure out how to get you to a good place.
I can’t wait to see what you build with these new, more permissive plans. As always, I’m available to see the cool things you build, talk through your frustrations, answer your questions, or otherwise point you in the right direction at firstname.lastname@example.org.
- Your current credit limit/price will still work going forward.
- If you want to migrate to benefit from new features we’ll definitely work with you on cost. Just ask.
- Based on feedback we’re working on a “Starter” tier for individuals/teams under five people. You can submit a request here.