Dear Parabola community. I’m exploring Parabola’s recipes and I just decided to go for one of the Paid Media & Analytics automations you have as I spend most of my days in such tasks.
Need to double check this; all these recipes use out-of-the-box last touch attribution, right?
As such, not only the results are unrelated to the reality, but also, since I see no cautionary notes, misleading for inexperienced users (juniors or not, such as executives or clients that wanted to try something exotic).
If I’m not missing something here, I find this omission quite disturbing. We spend hours explaining downwards and upwards the dangers of last touch attribution. Placing a related topic to a rather respectful and competent with numbers community such as parabola, could push many professionals back to the jurassic age of analytics & attribution.
I Imagine you understand that it’s nearly impossible to argue against the brainpower of parabola if one gets challenged.
A cautionary note in such recipes on the inaccuracy they might bear would allow everyone in my domain focus on what’s important.