Gender API (male and female)

I want to know if there is solution that I need to get separate male and female (gender) ip’s or cookies in order to target in my own third party platform. I have a advertising dsp platform, I just need to collect the users as gender from my website, and re-target them in my advertising campaigns ( I have non-google platform)

Hi @Jamil_Mirgavvam- Happy to help as you set this up!

Do you already have the information about the gender of the person associated with the IP? If so, it’s possible that you could pull that information in to Parabola along with the information from your website and combine it using a Combine tables step to match on the IP. From there you could filter the information as needed using Filter rows steps to be used in your advertising campaigns.

What platforms are you currently using for advertising campaigns and to store this information?