# Shopify customer lifetime value flow

**URL:** <https://community.parabola.io/t/shopify-customer-lifetime-value-flow/957>\
**Category:** Show and Tell\
**Created:** [August 19, 2020, 6:46pm UTC](https://community.parabola.io/t/shopify-customer-lifetime-value-flow/957 "2020-08-19T18:46:54Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![jp](https://sea2.discourse-cdn.com/flex020/user_avatar/community.parabola.io/jp/32/20_2.png) [@jp](https://community.parabola.io/u/jp)\
**Post date:** [August 19, 2020, 6:46pm UTC](https://community.parabola.io/t/shopify-customer-lifetime-value-flow/957/1 "2020-08-19T18:46:54Z")

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Hey all! Back with another Show and Tell, and I’m pretty excited about this one.

While I was researching helpful sales and marketing reports for Shopify merchants, I ran into this Shopify blog post: [https://www.shopify.com/blog/customer-lifetime-value](https://www.shopify.com/blog/customer-lifetime-value)

It’s clear that Customer Lifetime Value is a super impactful, but sometimes overlooked  
(and difficult to calculate) metric, so I made it into a recipe!

 ![Screen Shot 2020-08-19 at 9.57.38 AM](https://us1.discourse-cdn.com/flex020/uploads/parabola/original/1X/9853c831d9c6c7229b019d299620dfe51b8b22d6.png)

If you find the blog post intriguing and want to see your customers’ lifetime value for yourself, check out my recipe here: [https://parabola.io/recipes/shopify-customer-lifetime-value-report](https://parabola.io/recipes/shopify-customer-lifetime-value-report)

You can set it to run every week to make sure you’re properly forecasting the results of your marketing campaigns all while focusing on keeping your acquisition costs as low as possible.

Let me know what you think!

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**Author:** ![andrew](https://sea2.discourse-cdn.com/flex020/user_avatar/community.parabola.io/andrew/32/36_2.png) [@andrew](https://community.parabola.io/u/andrew)\
**Post date:** [August 19, 2020, 6:51pm UTC](https://community.parabola.io/t/shopify-customer-lifetime-value-flow/957/2 "2020-08-19T18:51:19Z")

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Oh my, this is awesome.

![mind-blown](https://us1.discourse-cdn.com/flex020/uploads/parabola/original/1X/88156335584213f43d4dcce708130c3acf0c1adf.gif)